Leveraging Fiera Milano’s expertise through Nolostand and the innovative spirit of Montecolino, R&D efforts have been united to revolutionise the stand-fittings offering with a focus on sustainability.
Furniture can now be crafted from recycled carpets used during exhibitions, and sustainable, customised stand-fittings with certified CO2 emission reduction measurements are provided.
This initiative represents a groundbreaking and sustainable proposal within the stand-fitting sector, resulting from a robust partnership between a venue manager and a key stakeholder, focused on minimising the environmental impact of stand-fittings.
The project’s scope is significant, as Montecolino, one of Fiera Milano’s top five partners, is involved in all phases of the exhibition value chain. The project’s tangible impact is evident, with measurable metrics such as the square metres of carpet recycled and CO2 emissions saved from each panel created, demonstrating progress towards sustainability and setting a clear benchmark for others.
